But for the professionals and entrepreneurs, nothing beats LinkedIn as their primary networking site for finding opportunities and creating entrepreneurial relationships.
With now over 238 million users, and a market capitalization north of $33 billion, LinkedIn is one of the fastest growing and biggest social networking sites.
In the early days, LinkedIn was widely thought of as a networking site where people go to find jobs. These days, it is widely regarded as a platform where many B2B and B2C relationships are started. Over the years, it has provided businesses with powerful ways to connect with each other and with their customers, which ultimately led to their growth and sustainability.
Just how important is LinkedIn? If you’re an Internet marketer, why does it matter to you?
LinkedIn helps entrepreneurs establish a strong social media presence within the context of entrepreneurship
True to their slogan Relationships that Matter, LinkedIn is focused on helping people build a strong presence within the social media space within the context of entrepreneurship. People create LinkedIn profiles to find gainful business relationships.
As an Internet marketer, creating a fully optimized LinkedIn profile will help not only in finding your customers, but also in getting found by them.
It helps establish B2B connections based on trust
Many businesses and online marketers are surprised, and happy, about the level of security that LinkedIn has in place for users. Not that it has the most perfect security for a social networking site, but it has some of the most remarkable privacy and security measures.
And because LinkedIn is one huge community of verifiable professionals and entrepreneurs (over 200 million), each one can connect knowing that they are engaging with like-minded users.
LinkedIn simplifies B2B connection
LinkedIn has a couple of tools that make it easy for users to connect with people they know, people they’ve worked with in the past and in the present, as
well as with people with whom they wish to do business with. With LinkedIn, connecting with people you know, and people that matter to you is so much easier.
If you want to find out more about how to use LinkedIn as a magnetic marketing tool to help you establish connections with people that matter to your business, check out this newly released PLR called LinkedIn Magnetic Marketing – A Powerful Guide to Attracting the Right Customers with LinkedIn today.